#DIY website creation

Some best practices in website development include placing positive phrases next to CTAs. Well thought out continuance, once a CTA happens do the customers know what comes next? Are they directed to a follow up screen with instructions on what to do next?

Customers will be more likely to convert if you answer these 3 questions:
What are you offering?
Why should I pick you?
What do you want me to do next?

Don't send them to a page that has nothing to do with the link that they clicked on to get there. Use similar graphics that makes them feel they landed on the right page.